Dissent vs. Disagreement Essay

In agreement to Daniel J. Boorstin’s theory, one can recall several events in the history of America’s democracy when disagreement paved the path for discussions and solutions but dissent only produced greater separation. Disagreement is the basis for democracy because each citizen has a choice to agree or disagree and try to make a change. For example, in the 1950s, Brown v. Board of Education was a product of constant disagreement between Americans about whether segregation of schools is constitutional or not. Because of these ongoing debates, the decision was made to end segregation in schools. Similarly, a tragic genocide in Sudan causes many arguments between the American people as the problem worsens and Americans must decide if they should step in. Again, the disagreement of the American democracy acts as its foundation for success and unity, while in Boorstin’s words, a democracy is â€Å"killed by dissension†. If in the 1950’s, the African Americans chose to go on living with dissension, or deciding to forever â€Å"feel apart from others†, then perhaps America would not have a black president today. Because many people disagreed with the harsh racial segregation and discrimination of that time, they were able to act on their opinions and make a change that influenced the future of America. African Americans fought for equality by disagreeing, instead of dissenting, and their efforts are evident in today’s unsegregated society. In Boornstin’s words, â€Å"A person who dissents is by definition in a minority†. The African Americans did not want to be known as the lesser minority, but by equal citizens of the American democracy, and the way they succeeded in making their struggles known was by debating and arguing against segregation and discrimination. Brown v. Board of Education was an outcome of one of their acknowledged actions. Because of this decision, segregation in schools were finally deemed unconstitutional. An improvement was made in the American democracy, and it was because of the â€Å"life blood of democracy†, which in Boorstin’s words, is known as â€Å"Disagreement†. Unlike the Brown v. Board of Education Decision, the American government mostly used dissension to deal with the genocide in Sudan. Some call it, â€Å"The Silent Genocide†, because there were many, many, casualties but there was no awareness for the issue. Although many recognized that the issue was appalling, few took action and produced debates and disagreements, causing the issue to linger instead of improve. The regular disagreement which â€Å"a liberal society thrives on† was overshadowed by dissension and ignorance. The genocide in Sudan was not able to be fully helped, or helped at all at first. As Boorstin says, â€Å"dissension is its [democracy’s] cancer† and this is evident in this case because Americans chose to dissent and feel apart from this problem, which only caused it to get worse. Boorstin recognizes the differences between dissension and disagreement in a way that makes evident that dissent is unproductive to our society’s conflicts whereas disagreement serves as the first step to reaching a solution. While Brown v. Board of education is an example of how disagreement led to improvement, the issue of the genocide in Sudan showed how a great amount of dissension and a lack of discussion, disagreement and knowledge, can turn out to be a democracy’s â€Å"cancer†.

Eco365 Supply and Demand Simulation Paper

Supply and Demand Simulation ECO/365 Supply and Demand Simulation In the University of Phoenix simulation (2003), students are taken through the supply and demand of two-bedroom apartments in a city called Atlantis. The simulation itself is used as a tool to learn about the demand and supply curves as well as equilibrium. Other key learning points are the factors that affect supply and demand, the effect that a price ceiling has on the quantity demanded and the quantity supplied.Throughout the simulation, students determine the rental rates or how many apartments are rented out for a given month. A microeconomic principle that stood out at the beginning of the simulation was the use of the word â€Å"monopoly†. The simulated management organization has a monopoly in the rental field within Atlantis. I considered it to be a microeconomic principle in that it was limited to a certain region. On a macroeconomic scale, it would not hold true because of the fact that there are nume rous rental management organizations throughout the world.The second microeconomic principle from the simulation was the scenario in which the student is to determine a monthly rental rate that will remove the imbalance between quantity demanded and quantity supplied at the rental rate of $1550 (University of Phoenix, 2003). I consider this to be a microeconomic concept because each industry or field has its own norm for quantity demanded which definitely affects how much is supplied. An example of this is that of exotic cars. There is a limited number of these vehicles in demand which results in the manufacturers of these cars to build only a limited amount.A macroeconomic principle that showed through in the simulation was that for any product, more quantity is demanded at a lower price, other things remaining constant. To apply that to a microeconomic scale using the simulation as an example, when the rental rate was reduced, more individuals were willing to rent apartments which led to a lower vacancy rate. As the rental rate is lowered, revenue first increases, reached a maximum at a particular rate and quantity demanded, and decreases. The second macroeconomic principle from the simulation was the supply curve demonstration.The student is tasked to identify correctly, the rental rate that the company would charge if it were to lease out all of the apartments. For any supplier, production costs normally increase for each additional unit of the product. In the case of the simulation, it was maintenance costs that were added for each unit rented out. This added cost meant that the rental rate had to increase as well. When the rental rate increased, the number of apartments that management was willing to lease out increased. This was a basic demonstration of how the supply curve works.At one point within the simulation, there is a shift in the demand curve. This is because there was an increase in the population in the city. At any given rental rate, more pe ople rented apartments. This resulted in an increase in demand but the supply remained the same. As a result, the demand curve shifted to the right. The new equilibrium price is now higher than before and the number of apartments demanded and supplied increases. The change in expectations of management caused the supply of two-bedroom apartments to decrease.The expectation was that more individuals would prefer to live in a condo vice the two-bedroom apartment. It also eventually occurred and as a result, this factor caused the supply curve to shift to the left or decrease because there was not only a decrease in the demand for the two-bedroom but also a decrease in the supply. Since the shift in supply was greater than the shift in the demand, the price of rent increases. Had it been the other way around, the rental rate would have declined. Through this simulation, I was able to understand the affect of price ceilings.In the case of the simulation, while tenants could only be char ged up to a certain amount, they might be subjected to make up a portion of the difference by higher deposits in order to lease. Price ceilings could also lead to discrimination in the form of choosing tenants on the basis of race, socioeconomic status, etcetera because the number of units that are available far exceeds the number of units the company is able to rent out due to costs. References University of Phoenix. (2003). Applying supply and demand concepts [Multimedia]. Retrieved from University of Phoenix, ECO365 website.

Toxic Substances Control Act, United States Research Paper

Toxic Substances Control Act, United States - Research Paper Example While the enactment of codified environmental acts with TSCA has brought certain advantages in reducing health risks and negative impact to the environment in general through the course of history since the 1970s, its scope and limitations are perceived to necessitate evaluation measures that suit current demands. History Originally proposed in 1971 by the President’s Council on Environmental Quality, federal legislation for TSCA arrived at a report on ‘Toxic Substances’, detailing a defined need for comprehensive legislation in identifying and controlling chemicals whose production, processing, distribution, application, as well as disposal may pose serious threat to humans and environment alike, especially since environmental statutes back then were lacking adequate regulations. . In 1972 and the following year, bills for the 92nd and 93rd Congresses were passed by the House and the Senate respectively when certain issues rose regarding the scope of tests perfor med, economic consequence, and efficiency in comparison to other regulatory laws. TSCA was approved and officialized into law under the regime of President Ford as the latter signed for its approval on October 11, 1976, under which EPA was granted jurisdiction to address reported episodes of environmental contamination by polychlorinated biphenyls (PCBs) of Hudson River and other waterways, chlorofluorocarbon (CFC) emissions toward gradual stratospheric ozone depletion, and polybrominated biphenyls (PBBs) with agricultural impact. Estimating optimum levels of costs imposed upon TSCA implementation as well as related provisions inventory and hazard notifications were also required for EPA to maintain besides pertinent screening procedures and control of existing industrially used toxic chemicals. Major amendments to the TSCA initially comprised in a single title included Asbestos Hazard Emergency Response Act under Public Law Number 99-519 (Title II) in 1986 which enabled EPA to set standards for asbestos mitigation in schools, requiring asbestos contractors to be trained and certified as well. Radon Program Development Act in 1988 followed by Radon Measurement two years later, as stated in P.L. 100-551 (Title III) and P.L. 101-508 correspondingly contained directions for EPA to provide technical assistance to states that opt to support monitoring and control of radon. Asbestos School Hazard Abatement Reauthorization Act under P.L. 101-637 moreover was enacted in 1999 whereas the Residential Lead-Based Paint Hazard Reduction Act of 1992 through P.L. 102-550 (Title IV) was sought to be carried out in providing assistance leading to abatement of lead-based paint hazards. Through Title V, similarly, environmental concerns at schools along with energy efficiency were dealt with by the Energy Independence and Security Act of 2007 within P.L. 110-140 while Title I was further amended in terms of sales restrictions for elementary mercury in 2008 being authorized by Me rcury Export Ban Act under P.L. 110-414. TSCA Coverage / Content One chief objective of TSCA was to enable producers to develop test data, directing EPA to require such on existing chemicals in case – (1) the manufacture, processing, distribution, use, or disposal of the chemical ‘may present an unreasonable risk’ or (2) when the chemical is produced in substantial quantity by volume, posing the threat of being released to the environment in equivalent or proportional amount which entails a range of measureable impact upon a populace of high biodiversity. Since there were more than

Professional Code of Ethics Exercise Assignment Example | Topics and Well Written Essays - 750 words

Professional Code of Ethics Exercise - Assignment Example In Principle I, professional teachers have the duty to help foster civic virtues by treating the child justly (without distortion, bias, or prejudice) in accordance with the law and school policy, by protecting their rights to confidentiality of information and exposure to disparagement, and by moving away the students from conditions detrimental to learning, health, and safety. In Principle II, the professional educator is deemed responsible and accountable for his or her performance in order to preserve the dignity of the profession, obey the law, and demonstrate personal integrity. Thus, a professional educator has the responsibility to do what is expected of him of her in the school, in the educational organizations, and in the community. He/She must not use his/her connections for partisan advantage and instead, values hardwork by continuing professional education and remitting all funds accounted to him/her. In Principle III, a professional teacher must respect the right of colleagues to confidentiality of information and freedom of choice and should not make willfully make false statements about a colleague or school system. Lastly, Principle IV states that a professional educator aims to achieve a quality education and develop partnerships among parents and communities by informing them of plans that would be best for the students, respecting diversity in classrooms, and manifesting positive and active role with school/community. Yes, I agree with everything that was stated in the AAE Code of Ethics. In order to attain a quality education, a professional teacher should observe ethical conduct when dealing with students, parents, professional colleagues, and self. Adherence and implementation of rules should be interactive like learning and must be consistently executed to foster discipline and good example. Yes, there is. I would have

M2 Aplication Essay Example | Topics and Well Written Essays - 500 words

M2 Aplication - Essay Example The aim of this application essay is using a group of 489 students in my school for the evaluation of the biases and discriminations they experience as scholars of the ELL program- Mexico. Students that did not pass the AZELLA also apply in identification of the significant gaps in their learning. One of the most pervasive discriminative factors is the inequality aspect of the learning and overall experience of the ELL. States such as Mexico are least likely to benefit from the experience than California, Texas, Florida and New York where despite the number of students available, every one of them gets adequate learning. In Mexico, a school having 489 students is at a great disadvantage and acquiring adequate learning for each student means engaging in judicial battles over finances, state budgets and education policies. The limitation of funds contributes to the failure of the tests because the ELL program appears inefficient without the required resources. Typically, such students lack the learning opportunities and equity similar to groups in New York or other extensively populated states (Richard, 2007). English Language Learners education states are in control of most of the processes involved in selection of services and evaluations at the different levels but even with poor experiences for such a group in Mexico; it is not much of an option. The populations continue to grow but the approach in ELL education is always the same i.e. the 489 students will experience known challenges, fail the AZELLA test and this will continue on to the next group without a provision of solutions. Most of the focus is on standards and accountability yet the resources and investments required in attaining this experience major flaws that create the wide gave in overall achievement (Payan, 2014). This is a prime predisposition of the ELL education and instead of focusing on the overall challenges of the program on a

The economics of labor market Assignment Example | Topics and Well Written Essays - 250 words

The economics of labor market - Assignment Example By consuming leisure you are forgoing the wage you could have earned by working that hour.as the wage increases leisure get more expensive and you consume less leisure. That is as the wage increase you work more hours Income effect- leisure is a normal good as you get wealthier you’ll want to consume more leisure. As the wage you receive increase you become wealthier and thus will want to consume more leisure. Thus as the real wage increase you work fewer hours 5) hire another worker as long as the worker adds at least $1 to profits or hire another worker as long as the cost of that worker (his wage) is less than or equal to the value of that worker’s extra output. 6) Technological advances decrease demand for labor Anything that changes either the amount of output workers can produce or the price of that output will shift the labor demand curve. Fishers, for example, would be more productive if they were provided with better training, more equipment, or improved technology, so all of these things would tend to increase the demand for

Ibsen, An Enemy of the People analytical Assignment

Ibsen, An Enemy of the People analytical - Assignment Example in the playas the author portrays the negative side of small town politics and warns against political leaders who are solely rooted, having only a myopic visions for example Mayor Peter stockmann,when Dr Stockmann discovers the pollution in the Baths ,the Mayor instead doesnt want it publicized, he say that the report must not reach the people as he is threatened that they might questioned his work,( it was his idea to lay the pipes where they are) and may cost him for his improper leadership, an assertion that portrays his political role of bad governance. Bad leadership portrayed by Peter Stockmann made him disrupt Dr Stockmanns meeting and sway people not to give him a chance to read his report about the dangers of the Baths, the Mayor is interested in maintaining his position, while people like Hovstad are supportive as they want to have the report for their own selfish gain. Corruption which is an element of bad leadership is clearly outlined by the author in relation to Peter Stockmann political role in the play,as a political leader who is only interested in achieving his ambitions,Peter Stockmann ,want the medical officer of the Baths,Dr Stockmann to withdraw the report concerning the contamination of the public utility,what is obviously amounting to corrupt deeds.he forces him to write another report from further"investigation" that will resort the matter not as dangerous as imagined. Peter Stockmann, depicted an element of misuse of power when he refuses to implement,the report and the recommendations.Ibsen(1997) wrote that,Dr Stockmann is aware that Peter hates the idea of someone doing any service to the town except for himself ( p. 21) further more Catherine stockmann also doesnt want bad blood between the brothers and suggested that the Doctor should swallow his prides and agree that the Mayor was involved in the finding,she says" couldnt drop a hint that it was he who set you on the scent of this discovery"( Inbsen ,1977,p.21) this was to silence

Is Glenn Beck a populist Essay Example | Topics and Well Written Essays - 4000 words

Is Glenn Beck a populist - Essay Example through this program are addressed toward the complications of the current programs and state that there needs to be a change in the structure and function of politics. Specifically, Beck focuses on the elitist class and the way that this has shaped politics outside of the democratic vision that first founded the country. The opinions and viewpoints that Beck holds toward the current political situation is one that defines him as a populist, specifically by showing the loss of power to the people and the lack of change that the government has provided under the names of democracy. The representation that Glenn Beck carries is one that began with his past and his specific life experiences. It is through the associations that Beck had growing up that led him into the role of representing the populist movement and the different concepts that applied to this. Beck grew up in a rural town in America and began to work into radio beginning at the age of 15. Beck often speaks about the suicide of his mom and the breakdown of his family, which led him into specific difficulties through his earlier life. Through his upbringing, and by the time he reached 30, he went through several small companies and jobs. He claims to have struggled with problems such as alcoholism, drugs and finding his way through America to get the job and dream that he desired. When he turned 30, he had one child and a girlfriend who would only marry him if he began to change some of the concepts in his life. He began to change his path by joining the Mormon religion and focusing on becoming a be tter career oriented individual. However, as he began to focus on this new path, he also recognized that there was a change in America and what was occurring. The recognition that he found led him into the movement created through his entertainment station and allowed him to begin approaching a different type of entertainment center, specifically which was for the people (Zaitchik, 2009). Beck

Merit Essay Example | Topics and Well Written Essays - 500 words

Merit - Essay Example In the practical world, this will be unrealistic because people are used to the contrary. There will be many questions of human rights that will arise. From the ancient periods, it is difficult to measure what is considered equally just. In the contemporary situation, most people are rewarded on the basis of assumption and estimates. In the education sector, most students do not get what is rightfully theirs. Most students feel that the examination they do does not entail all that the syllabus covers. The examinations will only cover specific areas instead of the entire syllabus. Students feel discriminated because the exam might not cover their strong points hence they will fail. The exams must be set in a way that the students demonstrate what they have learnt. The examinations should also be done regularly and the results compiled. The system of doing examinations once in every semester does not give the students a chance to exhibit their strengths in many units. In some cases, th e ladies are given some exemptions when they are applying for certain courses (Rachel, 2010). From the ancient times, men used to get more rewards than the women because they used to do a lot of work. Women rights advocates came up with arguments that the women were being discriminated. This has led to the emergence of affirmative actions for the women.

The affect of Caffeine on pulse rate Essay Example for Free

The affect of Caffeine on pulse rate Essay Stimulants are a class of drug that boosts, alternates and increases your energy levels and they activity of the nervous system. Caffeine is in drinks, such as; Coca-Cola, tea and coffee, these are called caffeinated drinks. Caffeine is not normally recognised as a drug to most. Caffeine has an effect on your heart rate, (this is how fact your hear beats) Caffeine is able to change the way your body and mind works Chocolate is known to have traces of caffeine in it also The aim What is the point this experiment;- My aim in this experiment is to see what effects caffeine is prone to on the heart rate, Also to compare someone’s heart rate who has consumed caffeine to someone’s who hasn’t. This should give us a developed idea to the effects of caffeine. In this experiment there will be several variables;- The independent variable;-this is the variable I will be changing, this is the number of people of which are drinking the caffeine and the ones who are not. The Dependant variable;-This is the variable we measure, I’m measuring the persons heart rate, then working out the difference to show what effects caffeine is likely to have on the heart rate. Controlled variables;- The following variables I am keeping the same;- Room temperature The volume of the drink No-one will consume caffeinated food or drinks beforehand. From what information I have collected I predict that the pulse rate of the people drinking the caffeinated drinks will have an increased pulse, because as research shows, caffeine is a stimulant. Therefor the prediction of an increased heart rate when caffeine enters the blood stream seems reliable. I also think after a certain period of time, when the caffeine has left the persons system that the heart rate will lower again. Caffeinated Or Not? What will I do? How will I do it? Method;- you will need†¦ Six cups A bottle of a caffeinated drink A bottle of a de-caffeinated drink Heart rate monitor or a simple stop watch A table of results to record your data Steps;- What am I going to do? 1) Prepare 6 people to take part in the experiment. 2) Make each person sit down for 15 minutes in order to calm their heart rate. 3) Pour the caffeinated drink into three cups of a 300 cm cubed volume. 4) Pour the de-caffeinated drink into another 3 cups of the same size. Making sure that the people participating in the experiment do not see which drink they are being given( Blind testing) 5) Take each person’s heart rate and record it in a table. This is the starting point 6) Give each person their drink, still making sure you carry out a blind test. 7) Take each person’s heart rate every 30 seconds; continue to do this for a further 5 minutes. 8) After 5 minutes, take one final heart rate, this will help with your results. 9) Create a table of results to hold your information in, make sure the table is clear to read and easy to understand. 10) Work out the difference between everyone’s heart rate Method 2;- Shortened version;- 1) Prepare six people for the experiment by making each person sit down for 15 minutes to calm their heart rate. 2) Pour a caffeinated drink into 3 polyester cups of a 300cm cubed volume. 3) Do the same with the de-caffeinated drinks. 4) Label the caffeinated drinks ‘a’ and the de-caffeinated drinks ‘b’, so you won’t mix them up, but don’t let the participants know which label represents which drink. 5) Take each person’s heart rate; this is your starting point. 6) Give each person their drink, at random. 7) Take each person’s heart and record it in a table of results, do this every 30 seconds for a further 5 minutes. 8) With your results fill in your table and work out the difference between the heart rates, this should indicate the heart rates affected by caffeine. About my graph;- The graph I used for this experiment is a line graph; it shows various results of different pupil’s heart rate. The lines on the graph are all unique; some have a sudden increase in heart rate whilst others have not. Pupil one;- which is the pink line had a base rate of ‘72’ this remained constant throughout the experiment, only rising and falling by a small few. However pupil two had a base rate of ’78’ but after drinking the drink at around 8-9 minutes the heart rate increased dramatically. Overall 3 results (pupils 1,3 and 5) practically remained the same, whilst the other three (pupils 2,4 and 6) had several increases whilst the drink being in their system. Summing up my results;- We know from research that caffeine is a stimulant and stimulants affect the pace of your heart. So the three results that have a big increase in their heart rate, seem to show that they had caffeine in their system. However we did discover an anomaly, after 8 minutes pupil two’s heart rate had a dramatic increase. This may well have been the caffeine but it’s more likely to have been caused by something called a ‘placebo’ effect. This is when the pupil consuming the drink in the experiment got excited and this is what made the sudden increase in the pupil’s heart rate. After two minutes pupil four’s heart rate increased also, however this time, the increase remained constant for a further two minutes before starting to drop again. This state a more obvious term of the effect of caffeine. The graph clearly shows which results are the ones effected by caffeine, and the ones which are not. Amendments;- what I can I do better next time? In future experiments like this one, I think I would make sure that no-one involved in the experiment eats or drinks any caffeinated products before taking part in the experiment. This ensures us that their heart beat is at its normal pace. Because talking and movement can affect how our hearts beat I would also make sure that everyone in the experiment sits down for a longer period of time that was done before. This helps the heart lower to its base rate. Our results weren’t really valid because we were unable to control our controlled variable, this may be because the person who had consumed caffeine insisted on talking to everyone else, so this would have increased the other people’s heart rates also. In future experiments we can delay this by keeping people apart after taking part in the experiment, this way they cannot influence each other’s behaviour. Research has shown us that caffeine on average takes around 45 minutes to enter the blood stream, so we cannot be certain our results were due to the effects of caffeine. This could be amended by measuring the pulse rate over a longer time span, so the caffeine had longer to affect our pulse. In the experiment I chose to measure my pulse over a period of two minutes, next time to show more valid and reliable results I would measure my heart rate over shorter intervals. Finally one more improvement would be to test more caffeinated drinks with our pulses, so then we can rule out the thought off the results being due to glucose or so on, we then can be sure its definitely caffeine that’s increasing out hear rate. Conclusion;- what do I think? From this experiment I can conclude that caffeine can affect different people in different ways, depending on their diet, sex and size. Whether they are used to drinking caffeine constantly and how much their body can take of it. My prediction on average was correct as I suggested that the people with caffeine in their system were most likely to have a higher heart rate. This was mainly correct, but I was shocked to find out that my results were not valid due to the length of time caffeine takes to enter the blood stream. An example of caffeine being used may be when an athlete drinks a caffeinated drink before they take part in their sporting event, the effect would be the increase in their pulse and more energy would be dispersed in the body. Personally I don’t think this is fair, as I previously said caffeine effects different people in different ways, so caffeine could have a strong effect on certain people, whilst it has a less strong effect on others. This affects the balance of the game and it’s not natural energy being used in the event. This could be classed as cheating.

Consumer Buying Behavior Towards Chocolates Consumption Marketing Essay

Consumer Buying Behavior Towards Chocolates Consumption Marketing Essay Through this descriptive study we have tried to analyze the various attribute that different buyer seeks while making purchase of chocolates of different size and quantity for different purposes altogether with significant differences in favorite brand; flavor; price and place of buying etc. Also, we have tried to examine the various degree of relationship that exist between the different attributes of the product that consumer favors and the brand loyalty that consumer have toward his liked brand. Also main emphasis is laid to find out what results in brand loyalty and is this relationship is significant with changing marketplace. Keywords: Chocolate, Consumer behavior, Consumption INTRODUCTION: If people thought that chocolates were just restricted to kids think again. According to a recent study conducted by a major chocolate brand in India the major consumers of chocolates apart from kids are teenagers and people between the ages of 15 35. Chocolates which were considered expensive once have now become affordable by one and all. Most of the chocolate brands in India produce chocolates in different sizes that are priced according to their sizes. Chocolates like Diary Milk and Five Star can be got for just  `  10. Chocolates in India are slowly and steadily substituting the mithai or traditional Indian sweets. Due to the increasing levels of social consciousness people prefer gifting well wrapped chocolate packets rather than sweets on occasions and festivals. Taking advantage of this situation the top chocolate brands in India are now concentrating on the packaging and are introducing well packaged chocolates for specific occasions.   OBJECTIVE: The objective of this study is to make generalization of consumers buying behavior towards the purchase of chocolates and than to measure the extent of brand loyalty, altogether with knowing what other marketing mix variable affect buyers decision regarding the purchase of chocolates. This study is a step toward generalizing the consumer purchase pertaining to following major set objectives: To know the customer behavior and to identify the level of customer satisfaction towards different brands of chocolates. To know the significant promotion mix that plays role in particular market. To test the brand loyalty among different gender of different age. CONSUMPTION OF CHOCOLATES IN INDIA Chocolate consumption is gaining popularity in India due to increasing prosperity coupled with a shift in food habits, pushing up the countrys cocoa imports. Chocolate market in India is pegged at Rs 2,000 crore and is growing at the rate of 18 20 per cent per annum. The global chocolate market is estimated around $80 billion. The Indian chocolate market is seen growing at a compounded annual growth rate of 15-20%. The Indian chocolate market is thought to be worth some R1,500 crore and has been hailed as offering great potential for Western chocolate manufacturers as the market is still in its early stages. Over 70% of chocolate consumption takes place in the urban areas. Chocolate consumption in the rural areas is negligible in India. Chocolate market is a highly concentrated market, with Cadbury having 70 per cent and Nestle around 20 per cent. The two giants have been instrumental in building up the chocolate market in India with huge investments in product development, advertis ing and brand building. Modern trade constitutes about 10% of the overall chocolate category, or roughly Rs 320 crore, according to Nielsen. Of this, brand Cadbury Dairy Milk has a share of 35%, while Bournville and Silk together account for 18%. Facts Figures: Indian Chocolate Industry as today is dominated by two companies, both multinationals. The market leader is Cadbury with a lions share of 70%. The companys brands like Five Star, Gems, Éclairs, Perk, Dairy Milk are leaders in their segments. Until early 90s, Cadbury had a market share of over 80 %, but its party was spoiled when Nestle appeared on the scene. The other one has introduced its international brands in the country (Kit Kat, Lions), and now commands approximately 15% market share.  Bars or molded chocolates like Dairy Milk, Amul, Nestle Premium, and Truffle account for 35 40 per cent of the total market (in terms of volume). The Count chocolates such as Five Star, Kitkat, Perk etc. is the next largest segment, accounting for 30 per cent of the total market. Panned chocolates enjoy 10 per cent of the total market share. In India, chocolates are consumed as excitement / enjoyment and not as snack. Therefore, more than 75 per cent of chocolate purchases are impulse. Ch ocolate consumption in India has nearly trebled since 2005, which is the reason why leading chocolate companies are investing in bringing premium brands such as Toblerone. Seasonal and boxed assorted chocolates have been experiencing the fastest growth, and sales are expected to expand 13% between 2010 and 2015. Cadbury India, which has been on an overdrive to promote its premium brands such as Cadbury Dairy Milk Silk and Bournville, is now rolling out Toblerone from parent Kraft Foods stable. The per capita consumption of chocolates in India, according to Chandramouli Venkatesan, director (snacking strategy), Cadbury India, has increased from 40gm per person per year in 2005 to 110-120gm. However, the launch of Toblerone is in line with Cadbury Indias business objective of growing the premium-gifting chocolate market. Gifting is a Rs 15,000-crore category in India, of which branded chocolate gifting is about 6%. Cadbury Indias share in branded chocolate gifting is 80%. Despite the fact that Indians have strong affinity for sweets, the size of domestic confectionery market is small on account of traditional consumer tastes and habits. The Chocolate market in India is a niche market penetrated largely in urban areas and per capita consumption is low as compared to those in developed countries of the West. Cadbury Indias main source of revenue is its 70% bite of the 23,000 tonnes Indian chocolate market. Advertisement Trends (AdEx division of TAM Media Research) Regional GEC took the second place with a 21 per cent share ad volumes of chocolates, followed by Hindi movie with 13 per cent share during January-November 2007. Cadbury India Ltd was way ahead of its peers with 66 per cent share followed by Nestle India Ltd and Parle Products Private Ltd during January-November 2007. As expected chocolate advertising skewed towards kids channels and regional GEC took the second position. Cadbury India Ltd rules chocolate advertising on television. Chocolate advertising rose by 30 per cent during January-November 2007 compared to January-November 2006. Maximum chocolate advertising was during Raksha Bandhan across 2005 and 2006 and January-November 2007. 17 per cent more advertising during third quarter 2007 (Raksha Bandhan festival) compared to first quarter 2007. LITERATURE REVIEW After having detailed study of Principles of marketing management book by Kotler and Keller, we came to know about consumer purchasing behavior and other various attributes of marketing mix like place and product strategy in alignment with promotion and pricing strategies and concept of brand loyalty with all the major attributes of a good brand. Beside this detailed study of various research papers and articles has also been made to know the practical applicability of the concept. Consumer leant about chocolate from many sources, mainly from friends and families, through advertisement and from their own experience. Whether a promotion and advertising hurt or help a brand is under-researched (Mela, Gupta Lehman, 1997). In the long-run, advertisement help brands by making consumer less price sensitive and more loyal. The purchase decision pertaining to particular brand and loyalty is a result of various attributes of the product. Advertisers must remember that advertising messages are interpreted differently between different genders (Maldonando, Tansuhaj Muehling, 2003; Hogg Garrow, 2003; Putrevu, 2001). Previous studies have proven that females were more likely to engage in elaboration than men (Maldonado Muehling, 2003). Hogg and Garrow (2003) found that women paid more intention about the details of the characters of an ad when asked to analyze advertising messages. They said that this may be explained by the fact that females have a greater tendency than men to consider external information and information related to others. Women are comprehensive processors who try to gather all available information about the product Advertisement can change consumers perception of a product in terms of attributes content and proportion and also influence consumers taste for attributes (Gwin Gwin, 2003). Brand preference and product attribute: Attributes are the characteristic or features that an object may or may not have and includes both intrinsic and extrinsic (Mowen Minor, 1998). Understanding why a consumer choose a product based upon its attributes helps marketers to understand why some consumers have preferences for certain brands (Gwin Gwin, 2003). Both tangible and intangible attributes of a product are equally important in choosing a product or brand (Myers, 2003). There is no evidence that certain attributes are more related to customer loyalty than others (Romariuk Sharp, 2003). Romariuk and Sharp (2003) suggested that marketers should focus more on how many attributes the brand should be associated with and not what attributes. For low-involvement products, consumers have more objective view of the nature of the attributes (e.g. food, cosmetics) because they are constantly being advertised and promoted. Price is another form of attribute used by consumers to evaluate a product. Price can sometimes be an indicator of quality; with a higher price indicating higher quality (Mowen Minor, 1998; Siu Wong, 2002). Consumers perceive that a higher price can be attributed to the higher cost of quality control (Siu Wong, 2002). Some consumers are highly price sensitive (elastic demand), whereby a high prices may shift consumers to competitive brands (Mowen Minor, 1998). Therefore price can have a positive or negative influence on customers. RESEARCH METHODOLOGY In this study the problem pertains to both State of nature and relationship among the variable i.e.; what is general behavior of consumer and than inferenceing the relationship that exist among the different variables to test the extent of brand loyalty and influence of one variable over the other from the data. As the study is related to the study of consumer behavior toward chocolates thats why the appropriate research design used is Fundamental descriptive with the use of both qualitative and quantitative design with static research approach. Formalized research design is also taken into consideration in order to test the Hypothesis framed. In this cross sectional co-relational field study data related to various independent variables dependent variables was collected from the stratified sample of 100 individuals, including males and females of different age groups constituting the sample. All the respondents were approached on the basis of simple random sampling in convenient ma rket place to ensure the accuracy precision of results. Personally administrated questionnaires were used for conducting the survey. INTERPRETATION AND ANALYSIS OF FINDINGS: In our study 48% (41) of respondent are males while 52% (45) of respondent were females. In this 57% (49) respondent are student, 16% (14) were professional, 13% (11) were businessman while 14% (12) respondent were females. 33% respondent includes people of age group 10-18, while other includes those of age 19-59. Q.1 who do purchase how frequently and how much they purchase Out of 86 respondents 13 (15%) respondents buy chocolates daily while 35 (41%) of them buy it weekly compared to 16 (19%) who buy them monthly against 22 (25%) respondents who buys it occasionally. In this 12% of males buy daily while 14% of female buy it daily. While 42% of males buy chocolates in a week against 33% of females, whereas 31% of females like to buy chocolate in a month compared to 22% of males. The result of collected sample reveals that 62% (53) respondent buys less than 5 chocolates a week, while 28% (24) people buys 5-10 chocolates a week. Only 3% of respondent said that they buy more than 15 chocolates an week against 7% who buys 10-15 chocolates a week. The analysis of sample data results that females buy more chocolates than males in a week as 38% of them buy 6-10 chocolates while only 17% of males do so. 73% of males generally buy chocolate in between 1-5 packs a week compared to 51% of female respondent. It is analyzed that 21% (18) of respondent purchases chocolate costing between 5-10 Rs while 47% (40) buys chocolate that cost 10-20 Rs. Chocolates costing 20-50 Rs is preferred only by 24% (21) of respondent and only 7 (8%) out of 86 respondent buys chocolates costing more than Rs 50. Price of chocolate significantly affect different gender differently as 22% female purchase chocolates costing 5-10 Rs against 19% males, while 49% of females prefers to buy those costing in between 10-20 Rs as against 44% of males. 32% Males buy chocolates those costing in between 20-50 Rs compared to 18% of female buying the same. Q.2 For whom it is purchased In collected sample 41% (35) respondent buys chocolates for self consumption against 29% (25) who never buys for them-self. Among them 44% (38) respondent purchases for children against 15% (13) who never buys for childrens. 28% (24) of respondent buys chocolates only for the gifting. The percentage of those who buys always and never for special occasion is approximately 27% and 24% respectively. Analysis shows that 42% of females always buy choclates for self consumption where only 39% of males do same for self consumption. When it comes for buying choclates for children than insignificant of gender both have same buying behaviour. Males seems to gift chocolate more than female as 20% of them buy it for gifting compared to 12% of females. Q.3 what motivate to buy chocolate In a study of 86 respondent it was found that 17% (15)of the respondent were very tempted by the display ads while 34% (29) respondent are moderately affected by the display ads while it has no affect on purchase decision of 13% (11) of respondent. In the undertaken study visual ads highly affect 41% (35) respondent while only 9% (8) of respondent are not affected by it. 24% (21) of respondent perceives affect of family and friends on their purchase decision while it has no affect on 5% (4) of respondent. This shows that family and friends has very high affect on purchase decision of chocolates buyers. Very insignificant numbers of respondent only 2% are affected by sales-man persuasion while it has no affect on 49% (42) of respondent. Also celebrity endorsement has only a moderate influence on purchase decision of respondents. Only 9% respondent are affected by celebrity endorsement compared to no affect on 16% respondents. 42% females are affected by visual advertisment against 39% of males while the display ads affect male more compared to females with 24% and 11% of significant impact on purchase decision respectively. Also family and friend affect females(27%) more against males (22%). Q.4 Important Attribute of the chocolate It can be inferred from study that taste is very important for buying chocolate 95%males 93% females buy chocolates because of taste. 54% males 49% females are showing neutral response to availability, while 27% males 36% females say that availability is most important for buying chocolate. 19% males 15% females have least impact of availability. Price is most important consideration for 29% males 33% females. It affects 42% males 29% females moderately. For 29% males 38% female price is least important. Packaging seems to impact purchase decision of 49% males 58% females moderately during purchase of chocolates. For 22% males 27% females packaging is most important consideration for buying chocolate. 29% males 15 % females have least impact of packaging. Q.5 Advertisement seems to have moderate impact on purchase decision irrespective of gender; however 29% males 22% females are mostly affected by advertisement. 17% males 24% females are not affected by advertisement. Q.6 Forms of chocolate impact 54% males 44% females moderately while 24% males 27% females are mostly affected by form of chocolate. 22% males 29% females are least impacted by form. 80% chocolate buyer seems to buy particular brand against 7% who do not care for the brand name Q.7 how advertisements persuade consumers to purchase Sample in hands results that 20% of people like to buy due to emotion in their advertisement while 43% of respondent love fun in advertisement while only 27% of people like knowledge in the promotion mix against 10% of people who likes music/jingle. So it can be concluded that people watch and are persuaded due to fun content in the advertising of the chocolate more than any other factor. While analysing data on the basis of gender it can inferred that males (81%) like fun and emotional content in advertisement than females(47%), while female (33%) prefer knowledge content more than males (19%). While 20% of female loves music and jingles in comparison no male like it. Q.8 which brand mostly prefered by consumers In the undertaken study it was found that Cadbury is the most favoured brand with 70% of share as against 21% of Nestle, 4% 5% respectively for Amul and miscellaneous ones. It can be inferred from the collected data that females (71%) like Cadbury more than males (68%), while males prefer nestle (24%) more than that of females (18%). While demand for Amul chocolates is found to be very insignificant and equal in both the gender. Q.9 effect of increament in rates The sample analysis say that 82% respondent are highly brand loyal as 18% of them will buy the costly pack of same and 64% of them will not show any change in demand pattern. Only 5% of respondent are in favour of shifting brand against 13% who will reduce the purchase quantity if the rate increases by 2-5 Rs. The deep gender-wise analyses of result show that both genders are equally brand loyal towards price sensitivity. Results show that around 64% (in both gender) will have no change in their purchase decision while 19% of them show positive relation toward buying as they will buy more thinking quality has improved. Also its seems that Law of demand (increase case) operate on males more than females as 15% 11% of them will reduce buying chocolate with increase in prices. Q.10 from where consumers mostly buy The sample study results show that 35% (30) respondent buys from local shop against 49% (42), 7% (6) and 9% (8) respondent who buys from store, cafeteria and malls respectively. In this study, males (42%) prefer to buy more from local shop than compared to females (29%) while female (55%) prefer to buy more from stores against males (41%). While the ratio of buying from malls and cafeteria reveals there is no significant impact of it on gender as both have almost equal choices in this regard. Q.11 what consumers do if preferred bran not available The analysis of sample data says that 9% of total respondent will buy costly pack of same brand while 56% of them will move to next shop. This shows that 65% of respondent are highly brand loyal against those 30% who will buy another brand or other (6%) will postpone their purchase decision. The analysis of sample data gives result that females are highly brand loyal than males as 71% of them will buy the costly pack of same brand or move to another shop compared to 59% of males if that particular is not available. While36 % males 24% female say that they will shift to another brand while 6% of both genders will postpone their purchase decision. Q.12 how much customer are loyal to specific brand To check brand loyalty and competitive affect we has analyzed that 15% of respondent will not buy any other brand while 53% of them may consider the same against 35% who are not sure of taking decision. Our study 41 male 45 female respondents were there if another brand of the same product appears in the market then 7% males 22% females will not buy the new brand. 64% males 44% females may be considering the new brand. 5% males 18% females shall not consider new brand. 24% males 16% females cant say they will buy new brand or not. CONCLUSION: In study of 86 respondents it was found that 95% (82) respondents like Cadbury Brand, 68% (59) respondents like Nestle Brand, 24% (21) of respondents like Amul Brand 1% respondents like Other Brand. So it can be concluded that Cadbury is most famous brand among others. 50% Cadbury buyers like to buy Dairy milk out of 82 respondents 15% Cadbury buyers like to buy 5 Star out of 82 respondents. 10% Cadbury buyers like to buy Perk out of 82 respondents. So, the findings from study that most preferred chocolate are Dairy Milk out of Cadbury buyers. 36% of Nestle buyers like to buy Kit -Kat out of 59 respondents. 24% of Nestle buyers like to buy Éclairs out of 59 respondents. 20% of Nestle buyers like to buy Munch out of 59 respondents. 52% of Amul buyers like to buy Chocà ³ Mines out of 27 respondents. 48% of Amul buyers like to buy Chocà ³ Zoo out of 27 respondents. To be concluded that Kit -Kat and Chocà ³ Mines is most preferred chocolate in Nestle and Amul respectively. Also, it was found that 59% (51) of respondents like chocolate flavor, 23% (20) likes coffee flavor 20% (17) respondents like nuts flavor. So it can be concluded that chocolate is the most profitable flavor coffee second most profitable. APPENDIX 1. Ho = their exist no relationship between the gender who buy chocolate for self consumption, children, gift. Ha= Gender have significant impact on the purpose of buying chocolates. Gender Child Chi-Square(a,b) .186 13.000 Df 1 2 Asymp. Sig. .666 .002 Gender Gift Chi-Square(a,b) .186 34.907 Df 1 2 Asymp. Sig. .666 .000 Gender Self Chi-Square(a,b) .186 2.116 df 1 2 Asymp. Sig. .666 .347 After applying Chi square test on the data it is found calculated value of test is less than the tabulated one. It means that Ho is accepted thats prove that their is very insignificant difference in perception of both the gender and thus both gender buy chocolates for self consumption, gifting and children in a equitable amount. APPENDIX 2. Ho = their is no relationship in gender and frequency of buying chocolates Ha= Gender affect frequency of buying chocolates. Gender How Often Chi-Square(a,b) .186 13.256 Df 1 3 Asymp. Sig. .666 .004 our Ho is selected and Ha is discarded. Thus use of chi square test proves here that both the gender have similar frequency in buying chocolates. APPENDIX 3. Ho= Cost do not affect the purchase decision of diferent age group Ha = different age group have different perception towards cost Age Cost Chi-Square(a,b) 45.209 26.279 Df 30 3 Asymp. Sig. .037 .000 Here in this study it is found that the age and cost have significant relationship among them. It means different age group have different reaction towards different price levels. Thus our Ha is accepted and Ho is rejected. APPENDIX 4. Ho=Visual ads do not have different on different gender Ha=Visual ads affect different gender Gender Visual Ad Chi-Square(a,b) .186 32.256 Df 1 4 Asymp. Sig. .666 .000 Here Chi Square test show that tabulated value of Chi square is greater than calculated thats why our Ho is accepted, which means that there is no relationship betwen gender and visual ads. APPENDIX 5. Ho= The cost of chocolate do not affect the brand purchase Ha=The price of chocolate affect the brand purchased Cost Brand Chi-Square(a,b) 26.279 85.558 Df 3 2 Asymp. Sig. .000 .000 Here Chi Square test show that tabulated value of Chi square is greater than calculated thats why our Ho is accepted, which means that there is no relationship between cost and brand purchased.

University Education and Writing :: Education Writing Language Essays

University Education and Writing In doing the comparison metaphor of what an university education is like to me I choose a minimum wage job. After about twelve weeks later I would say that this is still what I believe and that I have really not changed that much in my thinking. By using the metaphor of a minimum wage job in describing an university education I feel it best describes my feelings towards school and why I am here. I dealing with my description of my self and the self I portray in my writing I am a person who writes what he wants to say. I never leave out anything, or try to cover up anything I write from within and If someone doesn't like it then too bad because this is me. I the analysis of my first paper I saw an education as something that I wouldn't want to spend the rest of my life doing; like a minimum wage job. Let me explain. I fell into college and because of that I do not always find attending school "enlightening or fulfilling." I think I get this from my roots of blue collar workers in my family and how my grandfather was self sustaining. He always stressed the importance of schooling but, he also stressed the unimportance of learning anything that didn't relate to the sciences and mathematics. He considered university education as something that one needs to enter certain work forces, but he commonly referred to many educated people as "educated fools"; which were people who knew a lot out of books but nothing about the real world and common sense. You can think of those people being the environmentalist compared to the ecologist. An environmentalist has no formal training or training in management of ecosystems and wildlife but an ecologis t does and thus can make more informed though out answers to many of our environmental problems. In further analysis of my paper I said, "For me my university education has been an experience that would never take away. I was able to find myself, to escape the judgments of the powercrats who run people down and weaken the spirit." This was a very powerful style of writing for me because I hate those people who think that they are better than others and those people who feel that because they are educated they must know more and in general be smarter about a lot of things.

What Dogs Need :: Papers

What Dogs Need People and animals need the same things to be happy and healthy. Just like you, your dog needs food, water, shelter, grooming, health care, and love. Puppy eating.Below shows things, which help dogs to stay happy and healthy! Water For Your Dog ------------------ Your dog needs at least 2 dishes filled with fresh water everyday. One should be in the house and the other should be outside. ---------------------------------------------------------------------- The water should always be kept clean, cool and fresh. If the water gets dirty or warm during the day, your dog would be very happy to get a cool refill. A dog in his doghouse.Did you know that your dog's water would freeze in the winter when it is very cold? It will also get too warm in hot, summer weather. If the water is too warm, it cannot cool your dog's body. Here are some special tips to help keep your dog safe and happy in hot and cold weather. --------------------------------------------------------------------- Shelter For Your Dog -------------------- People and animals need shelter from the harsh elements of weather. Wild animals go to their den or cave to escape the hot sun and cold rain. A shelter provides safety from other animals that might cause them harm. A shelter is a safe area to call home. A dog without a fenced yard or enclosed patio is a dog that is not safe. Dogs that are allowed to run loose will eventually become lost, stolen or hit by a car. This is not a safe situation for your dog and it is against the law. ---------------------------------------------------------------------- In many families, dogs do live outside. That's okay as long as they have shelter outside from the bad weather. A special doghouse is good; access to a garage is fine, as long as there are no dangers for the dog to find. A bed inside of the doghouse or garage would be as welcome as flowers in springtime. ----------------------------------------------------------------------

How I See Television :: Personal Narrative Media Entertainment Essays

How I See Television I love television with all my heart, I also hate it with a passion. I have many reasons for my emotional dyslexic connection to television. I love the feeling I get when Thursday rolls around and the Apprentice is on NBC. Who will be eliminated tonight? What will their task be? I love Home and Garden Television. They do home renovations in two days time, show us how to plan and carry out a fabulous dinner party in an evening, and demonstrate how to create fabulous decorations for any holiday season. DIY or Do It Yourself television is equally inspiring, though neither are actually inspiring enough for me to have attempted any of the projects I learned about, but that is beside the point. When I would talk about different shows, my friend would get a confused look on his face and say, â€Å"I’m not familiar with that show, if it’s not on PBS then I wouldn’t have seen it.† That is the defining statement of a PBS snob, he admits it. Different people could fill in the ‘PBS’ designation with the ‘History Channel’ or the ‘Discovery Channel’. At that point I knew it was futile to even attempt to convey how funny the show was that I watched, it would have been lost on him. There is a sense of superiority when people say, â€Å"Oh, I don’t watch television.† Like we immediately picture them reading War and Peace instead of watching the finale of The Bachelor. I think of them as alcoholics that don’t allow themselves to watch any television because they would soon find themselves sitting among stacks of pizza boxes and bags of trash, watching Stella plan her big day on â€Å"Whose We dding is it Anyway?† It’s on HGTV if you are interested. Last year we signed up with Dish Network and now get about four hundred channels. Part of the package includes a PVR, or personal video recorder. We can record up to 60 hours of programming and watch a recorded show while another is recording. My goal is to avoid commercials as they waste valuable time. Several months ago, actually it was four days before the presidential election, our television started acting funny with squiggly lines every so often.

The theory of relativity and its use in Sci-Fi

This investigation looks in to the different aspects of general and special relativity that has been used in science fiction movies. This report talks about the difficulties and possibilities of travelling at the speed of light (c), the different propulsion systems that could be used and how trecknology has changed the boundaries of physics in Hollywood features. Time travel also features looking at different theories behind it with a number of new ideas. The Foundations of relativity were set out in detail by Albert Einstein. The ‘special' version of the theory, which applies to observers in a uniform relative motion, has led to a number of successful conclusions of a variety of effects. Newton's laws of motion give us a complete description of the behaviour of moving objects at low speeds (speed of objects much less than the speed of light). These laws being thought up in the 17th century, when the classical laws of dynamics where being formulated by other early physicists, these classical laws are themselves subject to a relativity principle. Einstein's special theory of relativity gives the motion of particles moving at close to the speed of light. It actually gives the motion of any particle. This does not however prove Newton wrong; his equations are within Einstein's relativistic equations. Einstein's theory of special relativity is based on two assumptions: 1. All inertial (i.e. non-accelerating) frames of reference are equally valid (i.e. any observations or experiments performed will produce equally valid results). 2. The speed of light is constant for all inertial frames of reference. Given these two statements, Einstein showed how definitions of momentum and energy must be refined and how quantities such as length and time must change from one observer to another in order to get consistent results for physical quantities. Science fiction has for years tried to incorporate the theories that govern the reality of physics within their programmes, to keep those die hard science fiction fans happy. Science fiction has been subject to cult following for many years and in many countries, although no matter how hard they try there are a number of important facts that seem almost popular to overlook, the main one being travelling at the speed of light. Many programmes have some sort of light propulsion, warp drive and travel to other universes. But can this really be done? Many physicists all over the world have tried to find out if travelling faster than the speed of light is possible without violating relativity. We do know that is impossible to accelerate forever, because the closer to the speed of light we get the mass tends to infinity this means that there would need to be an infinite amount of energy needed to push us past this speed barrier; This equation represents what would happen to mass when relativistic speeds are reached. Here, m is the mass, of an object at rest; m' is the value for the moving reference frame. As you get closer to the speed of light the product at the bottom of the equation gets closer to zero so this means that m'/m tends to infinity. If you were to rearrange this equation so to get the value of m' the same results are seen. The increase in mass, however, is best understood not as a change in mass but as a change in the relationship of mass and momentum. Momentum (p) is the product of mass x velocity. Here, p' is the relativistic momentum and m is the rest mass. Once again we can see that the momentum this time will tend towards infinity as we reach the speed of light. Using one of Einstein's most famous equations E = mc2 we can now see that if the mass does tend towards infinity that an infinite amount of energy will be needed to remain at constant velocity let alone accelerate. Time dilation is another consequence of travelling at relativistic speed. We've all heard about the ‘twin paradox' if one twin went on a space journey at 99.5% the speed of light and returned in what he judged to be 4 years the other twin with have aged by 40 yrs! These effects cannot be seen with humans, yet it has been tested and seen to occur with particles at the atomic scale. So any sci-fi movie where the astronauts return home after visiting other galaxies after travelling at the speed of light is clearly impossible, if they had been travelling for any length of time they would have probably come back to their grandchildren. To explain this if you could imagine a spacecraft with a light source perpendicular to the motion; If there were an observer on the spacecraft and the light travelled 0.6m it would take 2 nanoseconds to travel that distance. By using a simple equation speed = distance/ time the light is travelling speed = 0.6 x 2Ãâ€"10-9 = 3Ãâ€"108 ms-1 this should not come to as a surprise as this is the speed of light. However if the observer then was then stationary with the spacecraft moving past them, they would see the light take this direction: Now in pre-relativistic (Newtonian) physics, both observers record the same period of time. Consequently, the velocity recorded by the two observers is different: the Earth-bound observer would record a greater velocity for the beam of light. But taking into account Einstein's assumption that the speed of light doesn't change, and is the same for both observers, the distance for the light to travel doesn't change as it is not in the direction of travel, the time which the light takes obviously changes. Does this then mean there is no such thing as absolute time? The distance that would have been observed for the light to travel would have been 1m so using the equation time = distance / speed, time = 1 / 3Ãâ€"108 = 3Ãâ€"10-9 s, so we can conclude the clock on the space craft is slower than that when stationary. This is given by the equation: If v

Essay for Movie Roger and Me

Summer Bajwa 211510526 Corporate America Socio-economic Downfall Date: October 30, 2012 â€Å"Roger and me† is an eye-opening stance of dark part of Capitalism. Michael Moore’s documentary is a courageous attempt to unfold the damages, caused by Capitalistic mentality of the time – laying off 30,000 auto workers in an American city, Flint for the sheer purpose of profit. Moore’s presentation unfold the pathos of a society, suffers through the years of loss and sorrow. He showed how the â€Å"American dream† shattered. Moore, an Irish American Catholic, son of a middle class G.M. employee, observed the thousands of layoffs in Flint and the aftermath of the greed of General Motors, move from Flint to Mexico for cheap labour. He interviewed some auto workers as disguised TV journalist and found their intense revolt against GM chairman, Roger B. Smith. Moore attempted to confront him, but he failed to see him personally, nevertheless, he kept trying to get a chance to meet him. He interviewed an autoworker, who suffered nervous breakdown due to getting laid off, living in mental health facility.He showed in the movie all failed attempts of economically stabilize the city, such as, Flint convention and visiting bureau; Hyat Regency Hotel; Auto World; and Water Street Pavilion. US President Ronald Reagan, an Evangelist, Robert Schuler, Pat Boone, Bob,E. He attended GM Shareholder’s convention, but shut him off by Smith, the general manager and also being ridiculed by Smith’s board members. He met as well some female residents of Flint. A radio host joined Amway, as a sales woman and another resident, Rhonda Briton started selling rabbits.He showed the loss and sorrow of the residents, who got eviction notices from their Municipalities, i. e. immediate eviction during Christmas Eve. Moore shows in his documentary film the apathy and coldness of the riches and the devastation and anguish for the poors. He exemplified a r esident, who lost her job from GM plants, started raising rabbits for income and what Roger Smith did to the people of Flint, sums up the relationship between the employer and their employees.The rabbit woman states she raises the rabbits to the age of four months and then kills them; that way, they are nice and tender. At one point in the interview, she is holding a rabbit, caressing it ever so softly and then states indirectly that this one will be her dinner. She proceeds to kill, skin, and gut the rabbit in front of the camera. This leaves a haunting visual image in the mind of the viewer, showing that there is no difference from what GM has done to Flint and what she does to rabbits.What employers cannot understand is that human beings are not like rabbits and should not be treated as such. General Motors chairman Roger B. Smith announced the closure of Flint Auto plants and to shift to Mexico for cheaper labor. GM's board of directors, led by Roger Smith, decided to move to Me xico to reduce the wage and benefit expense of GM. Showing this; it was obvious that lots of Americans are socially brain-washed into believing that global competition and corporate downsizing is good for America.During one part of the film, as a majority of GM employees are cheering as the last truck rolls off the assembly line, a male GM employee comments, â€Å"Why are they cheering? They've just lost their jobs†. Moore shows his disgust and help public to see the real picture of the hidden intent. GM tried to justify its move through ad Propaganda to get support of general public. That’s why a part of public was cheering of GM move; it was a same story in the neighboring country, Canada. A majority Government passed the bill of free trade with US and later with Mexico, which called NAFTA.To change public opinion about the ferocious act of Free Trade, the Government justified it with statistical data of increasing trade (Policy and Partisanship). Hundreds and thousa nds of big companies left Canada and set up in states or Mexico. It was big economic fiasco in those years. The Government imposed GST to recover the losses because of NAFTA. Unemployment rate in Most of the provinces increased to the alarming level. In Flint, a city of auto plants faced major economic and social upheavals. Due to this shift by GM to Mexico, thirty thousand workers got unemployed.It caused Flint’s crime rate skyrockets, with use of weapons and murders. Crime becomes so common that when a TV channel tries to do a live story on the plant closings, someone steals the network's van (along with the cables), abruptly stopping the broadcast. Living in Flint becomes so desperate that it is commonly called Flint as the worst place to live in America. In terms of jobs within a country, supreme executive authority gets a mandate from the citizens of the state, not from the corporations.Corporations, especially Corporate America, have usually nothing to do with the livel ihood of the work force to gain economic power. It is much more interested in the stockholder's profit margin. Why do we allow corporations to replace our liberty, and the pursuit of happiness for the individual in favor of the stockholder? How can the employees even know what their rights are, if they are working in excess of 50 hours a week? Isn't it about time we start changing the basic structure of corporate America?We may restrict US corporations to own or lease, stock or property in foreign countries and to keep foreign corporations from manipulating the US economy. Any foreign corporation must not to be allowed to own or lease, stock or property in America. This way we could reverse the trend of outsourcing jobs to the cheapest third world country, force corporations to start manufacturing products within their own nation, and stop corporations from dictating policy in their own country and other nations. Moore shows in his movie how riches get richer and poor get poorer.Thi s is a sad depiction of Corporate America. This closure of GM auto factories cost hundreds and thousands job-loss; lack of funds at Municipal level to use for welfare of the residents; and run the city’s general works. Despite of GM decision-making of its move to Mexico, Chrysler, Chief, Iacocca, borrowed money from US Government to regain his dying company. He would have a choice to leave US and find cheaper labor in Mexico, but he introduced two affordable cars for general public. Chrysler did a great business and paid off all loans and gain lots of profit.It created jobs and circulate money within US. On the other hand, greedy, GM chairman, Smith, moved out to Mexico to have cheaper labor in cost of socio-economic fiasco in Flint, Michigan. The city has not enough funds to spend on garbage removal. The city health department holds a press conference and announces that the rat population in Flint has surpassed the human census. The department blames it on the fact that the city can only afford to pick up the garbage twice a month and offers a bounty for every dead rat brought in by a city resident.Eventually, Moore approached Smith and confronted to ask him to visit Flint and could see the devastation by himself. He mentioned how the residents of Flint, who couldn’t pay their rent, were evicted from their houses. Moore failed to convince, GM Chairman, Smith to bring him in Flint. He proclaimed that â€Å"as we neared the end of the 20th century†, as the rich got richer and the poor got poorer, and â€Å"it was truly the dawn of a new era. † At the end film displays the message â€Å"This film cannot be shown within the city of Flint†, followed by â€Å"All the movie theatres have closed. It was a bold attempt to give an eye-opening message to the country’s law makers the system needs to be overhauled and revise the boundaries and limitations of corporate America. Citation †¢ Christopher Waddell, â€Å"Policy a nd Partisanship on the Campaign Trail: How Mulroney Works His Magic Twice†, ch. 1 of R. B. Blake, Transforming The Nation: Canada and Brian Mulroney (2007) at p. 22 †¢ E-Notes Encyclopedia of Business, â€Å"U. S. -Canada Free Trade Agreement of 1989†

How the Bill of Rights Affects My Life

In 1791, the first ten amendments to the Constitution of the United States, also known as the Bill of Rights, become ratified. The Bill of Rights contained freedoms that Americans held to be their inalienable rights, and were so important that before ratifying the Constitution many states insisted on a promise of amendments guaranteeing individual rights. It was created to set limitations on the power of the United States government, protecting the natural rights of liberty and property. The Bill of Rights affects every Americans life, in many different ways: it sets standards for people to live by, it gives us the right to be citizens, and it also gives us freedom of speech. The Bill of Rights gives citizens freedom, but it also crosses the line between right and wrong. It punishes those that have done wrong, and rewards those that deserve it. It basically sets boundaries, not just for the lower or middle class, but for everyone. It reminds me of the Ten Commandments; rules are set for the people of the land, and when those rules are broken, justice is served. The Bill of Rights also gives us the right to be citizens of the United States. Not just anyone can become an actual citizens, most aliens in the U. S. are illegal. Why? Because the Bill of Rights put a stop to them becoming legal; and while that has its positives and negatives, I believe that it’s a good thing that not everyone can become a citizen of our great nation. The culture, the history, the population, all of it would be different if just anyone was allowed in. I wouldn’t be the person that I am today. Lastly, the Bill of Rights grants us the freedom of speech. The liberty to speak our minds and say what we need to say. In so many countries freedom of speech is banned, and here, sometimes even I take it for granted. Freedom of Speech is saying what you believe needs to be said, whether good or bad, without being punished for it. So, as one can see the Bill of Rights not only affects my life, but it also affects the lives of others around me. We the people are so blessed to be citizens of this nation, and to think that our ancestors (somewhere way down the line) were the great minds that created the Bill of Rights. The Bill of Rights sets standards for people to abide by, it grants select people to become citizens, and it gives us the freedom of speech; but, those are just the highlights and there’s more to that book than just its cover.

Critical Thinking Assignment on the Movie “Crash”

There are many characters in the movie â€Å"Crash† that catches one’s attention. Yet, for the purposes of this paper, Officer Tom Hansen, played by Ryan Philippe in the movie, shall be discussed. In the controversial movie, Crash, Hansen is a rookie cop whose partner, Officer Ryan (played by Matt Dillon) was portrayed as a bigot.On this particular film, their assignment was to locate a missing vehicle reported to have been stolen by African Americans in one of L. A. ’s posh neighborhoods. As a young officer, he was subject to the authority of his partner, who seemed to have unconventional ways of which he did not approve of.In the beginning, he instinctively questioned his partner’s seemingly cruel treatment of African-American members of the community. He witnessed, for example, his partners maltreatment of a couple who they caught performing fellatio inside their car. In a scene in the movie, Officer Ryan uses force and authority in molesting the women (played by Thandie Newton) while the husband (played by Terrence Howard) looked on helplessly. When Hanson tried to intervene, he was intimidated by his partner and he was forced to do go back to the car and do nothing.This created an animosity between the partners. Later on, he asked to be re-assigned to work with another officer. In the course of this exercise, Hanson find himself working alone and incidentally, crossed paths with the African-American husband whose wife his partner molested the night before. In the new situation, he was trying to pacify Mr. Cameron Thayer, as he had just reversed a situation when 2 young African American males tried to hi-jack his car. When Officer Hanson came to the scene, Mr. Thayer was threatening to shoot the delinquent who tried to steal his car while the police in turn, were ready to shoot him.Officer Hanson, in an effort to make up for his partner’s mistakes, pleaded with his fellow officers as he attempted to calm Mr. Thayer down un til he submitted his weapon. The story goes on to show how Mr. Hanson is exposed to the multitude of perspectives and manifestations of prejudice in his workplace and his encounters. Later on during the day, on his way back home, ponderous on the prejudiced encounters he had, he accommodated a hitch hiker, who was of African American descent.Officer Hanson’s mind, full of the conflicts he witnessed and his own confusing thoughts, tragically succumbs to the paranoia in his mind and ends up shooting his passenger whom he thought was carrying a gun. His innocence and his moral confidence shattered, he intensified the act by running away from the responsibility when he threw the body on the side of the road ad burned the car. The character of Officer Hanson was portrayed to experience, both roles conflict and role strain. In the film, Crash, Hanson’s role strain stems from his status as a police officer.Case in point, during his partner’s molestation of the director ’s wife (Thandie Newton), he was torn between his duty to maintain protocol as a partner, and his duty to the citizens in protecting their rights. In roles strain, there is a difficulty in resolving issues concerning a single, particular role that is played by an individual. In this instance, Officer Hanson makes was not able to work out the strain, initially but he tried to make up for it by saving the director, Mr. Thayer from getting into more trouble with the law.On the other hand, role conflict arises from a difficulty in resolving issues that involve the different roles an individual plays in society. In Officer Hanson’s case, role conflict arose when he shot his passenger on his day off. In this case, there is a conflict because in status, he is a police officer and it is his duty to report crime and enforce the law. However, in this situation, he is the perpetuator of a crime and he could not turn himself in. Officer Hanson was not able to resolve this role con flict when he opted to follow the instinct of self-preservation and made measure to cover up his crime.The stress that the character experienced led to the performance of a deviant act. In the movie, Officer Hanson ended up committing a crime. Further more, he did not submit himself to the law, instead, he covered up the act by burning is car and throwing the body on the side of the road. In this instance, his paranoia and his state of mind at that moment, after encountering several instances of prejudice which stuck into his consciousness, might have contributed to his act of deviance.Although, the shooting of the passenger could have been viewed as an act of self-defense, he crossed over to the side of deviance by not taking responsibility of his actions. Among the Theories of Deviance, one that is most related to Officer Hanson’s character is the Labeling Theory. This character, primarily wanted to be a â€Å"good cop†. That was why he wanted to get away from Office r Ryan, who was portrayed as a bigot. However, his exposure to the reality of social encounters and the labels that people throw at each other created some form of confusion in his mind.Though he set out to be an idealistic and optimistic type of person, the labeling of the races he encountered, particularly the African Americans, affected his judgment and his suspiciousness made him succumb o the paranoia that seemed to be gripping other officers in his profession. The mistaken belief of both Officer Hanson and his young passenger Peter Waters (played by Larenz Tate) stemmed from the labels that the society they lived in assigned to the different kinds of people residing in the community and this eventually led to both to their demise.In the film, the audience witnesses the internal struggle Officer Hanson faces in his experience as a rookie police officer. It can be said that he tried to triumph over the prejudices that were prevalent in his coworkers but. He was striving to be fa ir to all the people of different races and ethnicities he encountered. In his own way, we seemed to be trying to make up for what the other people of his race were exhibiting. He did not approve the acts of injustice which he saw being performed on people of other races, particularly the African-Americans.However, Officer Hanson eventually gave in to the predisposition of his ethnicity, even unknowingly. He is of the Caucasian race. A comparative study made on Caucasian and African Americans show that â€Å"from birth, Caucasians have a racial internal solidarity mechanism. Regardless of income or geographical location, Caucasians instinctively bond with each other and not African Americans to amass wealth and power. (White, 2007) In the character of Officer Hanson, it may be that he instinctively reacted to a situation based on what people of his race have grown accustomed to.Although he tried to fight against it, he still could not shake it off easily. Unknowingly, he responded to a shared consciousness and upheld the value of self- preservation. Race refers to differences and similarities that are relatively similar in biological features and recognized by society as significant to set these group of people apart. (Jones, 2005) The Study by White further states â€Å"Caucasians have an internal racial cohesive mechanism and believe in racial solidarity. Caucasians understand that solidarity groups amass wealth and power.Once wealth is amassed through cohesion, Caucasians determine who gets what resources, when they get those resources, how many resources they get, and how long the resources are allocated. Solidarity preserves the Caucasian race, and ensures that group members are privileged. Caucasians understand the premise behind racial cohesion, and they view cohesion as racial solidarity. Although these definitions cannot directly explain the choices made by the character of Officer Hanson, it gives one an idea of the prevailing value system existing within the community of his ethnicity.It is perhaps, more important to consider is his selective perception of the situation in viewing his responses to certain situation in the film. Selective Perception is how humans interpret particular encounters and experiences based on their own judgment, as influenced by their background, their state of mind and their value systems. In the case of Officer Hanson, his eventual commission of a crime resulted from his perception of the situation he was in. It can be inferred that this perception was influenced by his current experiences but it could also be from his own value systems and his existing frame of mind.Although, he appeared to be a person who would opt to do the right thing, who tried to rise above the everyday conflicts of race that he came across, in the end, he became a victim of his own selective perception. In trying to balance his conflicting roles and in trying to sort out his own feelings, he was in a perpetual state of guar dedness. Consequently, he was not able to clearly assess the situation and over estimated its gravity. This selective perception leads to the demise of the recipient of his guarded paranoia and undefined hostility.In the end, his role and self- perception was completely altered as well. REFERENCES Jones, Richard A. (2005) Race and Revisability Journal of Black Studies 35, 612-632.Henslin, James (2007) Essentials of Sociology: A Down-to-Earth Approach. (7th Ed.).Pearson: Allyn & Bacon White, Stephen (2007) â€Å"Variables that Inhibit Middle and Upper Class African Americans From Achieving Racial Cohesion†. National Social Science Association. 21 April 2008 .

Health Reforms in USA Term Paper Example | Topics and Well Written Essays - 1000 words

Health Reforms in USA - Term Paper Example According to the research findings, it can, therefore, be said that similarly as in the US, China has also seen many health reforms in the last decade, but the grounds on the basis of which the reforms have been made in the two countries differ quite considerably. Whilst in China, securing people from financial shocks resulting from high medical costs was the reason; in America, the attention was focused on reducing expensive emergency care by increasing access to health insurance and thereby reducing the burden from providers’ shoulders. The healthcare system of US was declared as ‘broken’ in the 1990’s, and since then the health-related concerns have only risen. One essential healthcare system overhaul in the USA was the Patient Protection and Affordable Care Act (PPACA), signed by President Obama in 2010. Since it became law, US has observed great debate on the national level about the ‘Obamacare’ Act; a term coined by people against the pas sage of the Act who see the Act as bringing benefit not for the citizen but for Mr. Obama solitarily. Similarly, an appeal was filed in the world’s top court for the repealing of the law but the Court on ruled the Obamacare is upheld – the ruling to which Obama referred to as the victory for the people of America. Comparing the US healthcare structure with that of China, things are much different. Although major reforms have been made and efforts have been put in to ensure the delivery of better health services to the people of China, a vast proportion of the total population still lives far below national socioeconomic average. Of particular importance, among these reforms, is New Rural Co-operative Medical Care System (NRCMCS), a restructure overhaul for China’s healthcare arrangement initiated in 2005. The essential provisions of this system are that the burden of an average Chinese patient is not borne by the patient alone, rather it is divided among the Cen tral Government, Provincial Government and the patient himself, the ratio is 40%, 40%, and 20% respectively.

Rabbit Proof Fence Movie Review Example | Topics and Well Written Essays - 500 words

Rabbit Proof Fence - Movie Review Example Further, orders were issued to eradicate forcibly half-caste children from their paternal and maternal families. It was a disastrous and dangerous racist policy that brought about the suffering and misery of what they called the stolen generation. In the movie Rabbit proof fence, the director Philip Noyce presents a perspective of what real happened to the half-caste children in Australia during the 20th century. In addition, via the movie, the director highlights the events that happened in order to overcome the disastrous racist law. For instance, having been removed forcibly from their mothers, the three women, Gracie, Sampi, and Sansbury escape from one of the detention center in Moore and goes on mission to look for their mothers. It is rational to argue that with the incredible journey ahead of the three women in the movie, they try to free themselves from the oppressive government policies. It is depicted in the film that they tried to identify their way out of the rabbit proof fence. I think this represents the unrelenting effort to fight for equality in society. In addition, the movie depicted how racism or racial profiling in 20th century Australia. It is evident that during this time, racism in Australian society looked like cancer in that it had no cure and it would have continued were it not for the effort of the three women to fight for justice. However, separation and exclusion is seen all around Australian aborigine children. It is clear that suspicion, fear, and ignorance parting away communities. At the same time, public figures, the media, and heads of states, who are the people supposed to fight and defend pluralist and inclusive societies, initiate attacks on multiculturalism. While this negative outlook may be so widely accepted challenging it seems to be a hard but important

The Slowdown of Economic Development in China Essay

The Slowdown of Economic Development in China - Essay Example China for the past decade has seen a specular rise in economic growth. But it has faced many crises like democratic economic bubbles, astronomical debt, and overspending. It is a classic case of history repeating itself. What rises comes down and eventually levels out as the countries progress from crafts, agriculture to manufacturing and finally to service and knowledge economy. As a result, the countryside empties out and it no longer serves as the source of cheap labor. With a rise in fixed investment, the marginal return decline and thus each unit of capital generates less output than the previous ones. This is known as the law of diminishing marginal returns. During the Cultural Revolution in China, the growth dived down from as high as of 19% to below zero. Recent Chinese history reflects the role of the exogenous shocks which is far worse as compared to those of cyclical downturn. Such domestic turmoil is a severe attack on growth. Due to the Cultural Revolution, the growth de clined by eight, followed by seven percentage points. The same case happened during the Tiananmen Square massacre, where the growth dropped to 2.5 percent for two consecutive years (Joffe 1). The two revolutions is a fitting example that the more the state tries to grip, the more vulnerable the economy is to political shocks. Hence the Chinese authorities look at every civic disturbance from the point of view of Tiananmen revolt. They fear that their days are numbered. They have seen that the communist party collapsed overnight in the same year which saw protest at Tiananmen Square. Today everyone may be mesmerized by the awesome growth of China. But they cannot defy their verdict of economic history. No country has escaped from this history. The Western intellectuals have concluded that power may breed growth initially, but in the long run, it fails. The same thing is revealed by the affairs of the nation in the 20th century. A supreme leader of a nation may whip his people to brin g about frenzied industrialization which would normally take decades for democracy to achieve. But it is short lived. Top-down economies may succeed at first but it eventually fails as seen in Soviet case. Any Authoritarian government plants the seeds of their own demise. The system may move mountains through its use of power but eventually, the system is itself hardened like a mountain range becoming stony, immovable and impenetrable. The system tries to empower the vested interest so that they can get privileged access and then resists change since it will pose a mortal threat to their income and status. In such a society, the elites try to acquire as much riches a possible, more than what a free market would grant them. The government favors the organized interest and industries which seek more power so that they can gain subsidies, monopolies, protection, and tax subsidies more than the competitive system would grant them. If a state instead of the market determines the economic outcomes then politics will beat profitability. Building permits, Licenses, anticompetitive regulations, import barriers go to those players which are favored by the state. Such a system is not easily repaired. This is what China is facing now. Today China’s export sector contributes to its maximum earning. Once this ends, the countryside of China will not be able to feed the industrial machine with cheap labor.  

Marketing Essay Example | Topics and Well Written Essays - 500 words - 41

Marketing - Essay Example The author performed content analysis of the number of websites operated by leading fashion retailers along with three large supermarkets in UK. The author, while selecting the sample, focused only on choosing retail stores along with super store chains however there was no appropriate method was adapted. This article offers an insight through content analysis as to how the online branding is done by the retailers. This study was conducted by observational research methods through content analysis. Observational research methods are particularly suitable in situations where behaviors are observed. By performing cohort analysis, researcher therefore has attempted to offer a deeper insight into the similar traits and characteristics of the group of retailers in UK. However, this study is only limited to content analysis and as such does not offer any other insight obtained through other means of research like obtaining primary data through interviews or through circulating questionnaire to gain the responses of the managers. This research is limited due to the fact that it only takes into UK fashion retailers however, it fails to take into account how these retailers and their branding strategies actually affect their marketability. I.e. study does not provide any indication of how online branding strategies are helping firms to achieve their strategic goals. Observational studies however, often time consuming and selection of the sample can be difficult to obtain. Since such methods are time consuming, therefore changes that take place over the period of time due to changes in the consumer preferences may not be measured appropriately. Since observational research methods often involve certain ethical issues therefore the overall reliability may not be entirely to the complete satisfaction of the researcher. It is also imperative that the researcher may not be able to obtain entirely correct

Citizenship and Social Exclusion in England and Turkey's schools Essay

Citizenship and Social Exclusion in England and Turkey's schools - Essay Example The central thesis of the paper would claim that both Bernard Crick and Mustafa Kemal Ataturk's views are formed into one social structure and represents citizenship in education as a uniform standard which applies to all groups and people which live in their country. This is in a way comparison of welfare model to republic model of citizenship. To elaborate the entire subject matter it is important to understand the terminology of citizenship under the perspective of Osler and Starkey's point of view. Under the parameters of Osler and Starkey citizenship indicates several variables where one of the most important aspects is the determination trust and faith democracy rather than autocracy. The second most important aspect in accordance to Osler and Starkey is the determination of cooperation rather than the essence of conflict within the society. Thirdly it should be seen whether it is sustainable within the parameters of diversity and equality. The essence of citizenship also indicates that a good citizen must be bale to recognise the individual responsibilities and rights. The individual citizen must also recognise the precedence of authority and power. Furthermore the citizen must be able to understand and honour the aspects of order and freedom along with community preference and individual position in the society. Lastly, Osler and Starkey indicated that the indication of citizen that is the most important of all is the understanding, application and exercise of human rights, law, rules, justice and fairness. These are the basic parameters of a citizen from the point of view of Osler and Starkey. (Osler, 2000) It is important to define the concept of social exclusion in the context of England from the parameters of the citizenship principals. There are substantial differences among theorists of education regarding this issue along with the practitioners that whether the entire citizenship tool is applicable or not while engaging the ethnic minority segment of the society and combat racism. Osler and Starkey mention that this fundamental essence is instrumental in providing a good amount of opportunity that would be ultimately be a very important aspect of eradicating racial inequality in education. At the same note Osler and Starkey believes that Crick report has hardly any element that would be helpful for providing guidance to the teachers in spreading anti racism. Furthermore, Osler and Starkey also believe that the Crick report would not prove to be any help in the perspective of minority engagement in terms of students. In fact there is no mention of racism in the creak report. But the fact is that this is one element in the society that could be termed as one of the most detrimental aspects of the society and is in fact an evil curse on democracy. Osler and Starkey even mentions that the Crick report is basically a recommendation that contains a lot of colonial flavour. (Osler, 2000) In the present situation the government aiming to incorporate programs that socially include everyone devoid of colour, cast, race and creed. One of the most compelling developments of our age is the recognition of multicultural of multiracial society and how they